Syllabus for
BBA (Strategy and Business Analytics/Honours/Honours with Research)
Academic Year  (2023)

Course Description: The course focus on developing an understanding about managing human behaviour at the workplace for achieving organizational effectiveness. The course has been designed to provide valuable insights into the functions of modern-day managers. It involves tracing the historical evolution of management thoughts, exploring the concepts, principles and behavioural processes of management. The course provides an overview of human behaviours at individual, group and organization level.

Course Objectives: 

•To explain the basic concepts, principles and theories of management

•To examine the broad essential functions of a manager

•To identify the challenges posed by of globalization, diversity and ethics on today’s manager

•To analyse the individual’s personality, learning, attitudes and perceptions and its impact on their work behaviour

•To compare and contrast motivation and leadership styles of managers

•To assess the dynamics of group behaviours and its influence on group effectiveness

Definition – nature, process and significance of management – Role of managers – Managerial Skills and Roles - Evolution of Management Thought: Classical Management Approaches, Behavioural Management Approaches, Quantitative Management Approach, Modern Management Approaches - Management as a Science or Art - Management as a profession- Administration and Management- Functions of Management – Functional Areas of Management. Challenges for 21st Century Business Managers.

Planning - Nature and Importance of Planning- Types of Plans - Levels of Planning - Steps in planning - Making Effective Plans- Objectives and Management By Objective (MBO) –Management By Exception (MBE) - Policy and Strategy-.Organizing - Nature and purpose -Principles of Organization - Types of Organization - Organizational Structure and Design – Line, Staff and functional authority – responsibility and Accountability - Principles of Delegation - Steps - Centralization Vs Decentralization – Factors determining the degree of Decentralization of authority.

Controlling - Concept, Nature and Importance - Essentials of Control - Requirements of an Effective Control System – Behavioural Implications of Control – Techniques of Managerial control.

Definition of Organizational Behaviour, OB as systematic study, Contribution from other disciplines, OB Model/Framework- Individual, Group and Organisational Level.

Personality - Defining and Measuring Personality, Determinants of Personality, The Big Five Personality Model, Learning: Meaning of Learning; Theories of Learning- Classical Conditioning, Operant Conditioning, Cognitive Theory, Social Learning Theory, Principles of Learning; Attitude-Components of Attitude- ABC model, Work Attitudes- Job Satisfaction and Organisational Commitment. Perception: Meaning, Perceptual Process; Common Shortcuts in Judging Others.

Motivation- Basic Motivational Process, Content Model of Motivation- Maslow’s Need Hierarchy, Dual Factor Theory, Achievement Motivation Model, Process Model - Victor Vroom’s Expectancy Model. Leadership and Management, Trait Perspective of Leadership, behavioural Perspective- Ohio State Studies, Managerial Grid; Contemporary Perspective- Transformational, Transactional, Charismatic Leadership, Ethical Leadership, Shared Leadership.

Define Group, Types Groups, Functions of Group, Tuckman’s Model of Group Development, Group Cohesiveness, Sources of Group Cohesiveness, Common Threat to Group Effectiveness- Groupthink, Group Shift, Social Loafing.

● Stoner, Freeman, Gilbert Jr. (2014). Management (6th edition), New Delhi: Prentice Hall India.

● Fred Luthans (2017). Organizational Behaviour: An Evidence - Based Approach, 12th Ed. McGraw Hill Education.

● Gupta, C. B. (2014). A textbook of organizational behaviour: With text and cases. NewDelhi: S Chand & Company.

● Daft, R. L. (2009). Principles of Management (1st edition), Cengage Learning.

CIA2          25 Marks

CIA3          20 Marks

ESE           30 Marks

Attendance  5 Marks

Course Description: This course intends to introduce basic accounting principles and practices. It also deals with subsidiary books maintained in business organizations. The students will have knowledge about the fundamental accounting processes such as journalizing, ledger posting, preparation of trial balance and final accounts in sole trading business. It also deals with providing an overview of accounting standards and IFRS. This course will be useful for all those who are desirous of having an understanding and application of financial dynamics of the business and become successful financial managers/entrepreneurs.

Course Objective:

●      To provide an understanding of application of various principles and practice of Accounting.

●      To demonstrate the knowledge on the process of accounting cycle and basic steps involved in Accounting.

●      To extend the knowledge of systematic maintenance of books of accounts to real life business.

●      To interpret Annual Financial statements of Sole proprietorship form of business.

• To outline the need for Accounting standards and IFRS.

Level of Knowledge: Conceptual

Meaning, Need for accounting, Internal and External users of accounting information, limitations of accounting, accounting Concepts and Conventions, Accounting Practices, Generally Accepted Accounting Principles.

Level of Knowledge: Analytical

Nature of Accounting, Accounting equation - Systems of Accounting, Process of Accounting transactions- types of Accounts, Rules of Accounting. Journal - Meaning, features, simple and compound entries, Including recording of GST transactions, Capital and revenue expenditures, Capital and revenue receipts, Contingent assets and contingent liabilities, Preparation of ledgers and Trial balance.

Level of Knowledge: Analytical

Conceptual introduction to subsidiary books - Sales book, Sales return book, Purchases book, Purchase returns book, receivable book, payable book. Practical problems in Cash Book- Single column, double column, and three columnar cash book.

Level of Knowledge:  Analytical

Need for reconciliation and preparation of bank reconciliation statements.

Level of Knowledge:  Analytical

Need for rectification of errors, types of errors, process of rectification and accounting entries of rectification.

Level of Knowledge: Analytical

Preparation of Trading and Profit and Loss account and Balance Sheet of sole trading concerns.

Level of Knowledge: Conceptual

Types of Accounting standards Need for IFRS, Ind AS and IFRS.

CIA 2: 25 Marks

CIA 3: 20 Marks

Attendance: 5 Marks

ESE: 30 Marks

Total: 100 marks

An ever-changing Political, Economic, Social, Technological, Ecological and Legal (PESTEL) environment, coupled with the Volatility, Uncertainty, and Complexity Ambiguity (VUCA) world in that businesses operate, demands companies to be agile. This course gives an insight into corporate strategy enabling firms to survive the dynamism. The course dwells on the art and science behind crafting strategies. It allows for reflecting on the ethical and social sensitivity perspectives that drive businesses to pursue specific strategies.

Objectives:

·      To explain the concepts of Strategic Management in the given context 

·      To Identify and assess the internal and external environment to understand the problems businesses face.

·      To infer an appropriate strategy to solve a business problem.

·      To espouse a sense of social responsibility while strategizing

·      To instil a sense of ethical sensitivity while strategizing

Introduction, what is Strategic Management? Intended, Emergent, and Realized Strategies, The History of Strategic Management, Contemporary Critique of Strategic Management, Understanding the Strategic Management Process                                                                                                                         

Vision, Mission, and Goals, SMART Goals, Balanced Scorecard, Assessing Organizational Performance, Competitive Advantage

The Relationship between an Organization and its Environment, Evaluating the General Environment, PESTEL Analysis, Evaluating the Industry, Porter’s five forces model, Mapping Strategic Groups

Managing Firm Resources, Resource-Based View, VRIO framework, Value Chain

Understanding Business-Level Strategy through “Generic Strategies”, Cost Leadership, Differentiation, Focused Cost Leadership and Focused Differentiation Best-Cost Strategy.                                                                                                                         

Corporate-Level Strategy Defined, Diversification, Implementing Corporate Strategy, BCG Matrix, Strategies for Getting Smaller, Portfolio Planning and Corporate-Level Strategy                                                                                                                                                                                                               

Doing Well by Doing Good, Corporate Governance, Corporate Ethics and Social Responsibility Contemporary Questions of Corporate Ethics

David, F. R., David, F. R., & David, M. E. (2022). Strategic Management Concepts and Cases: A competitive advantage approach. Pearson.

Jauch, L. R., & Glueck, W. F. (1988). Business policy and strategic management. McGraw-Hill.

L., H. C. W., Schilling, M. A., & Jones, G. R. (2020). Strategic management: An integrated approach: Theory & cases. Cengage.

Miller, A. (1998). Strategic management. Irvin McGraw-Hill.

CIA - Evaluation Pattern

Mid Semester Examination

End Semester Examination

Course Description: This course on interpersonal communication attempts to expose students to the intricacies of interpersonal communication such as self, self-esteem, listening, perception, culture and intercultural, verbal and nonverbal, interpersonal relationship, conflict management and team skills.The course further describesthe applications of interpersonal communication in the work place and in an individual’s personal life. 

Nature and elements of interpersonal communication, Principles of interpersonal communication, Johari window, listening and role of interpersonal communication in management.                                                                                                                                            

Culture, enculture, ethnic identity and acculturation, relevance of culture, aim of a culture Steve Hofstede’s Cultural model and dimensions, intercultural competency and perceptual errors, relationship between culture, society and business.                                                                                                                    

Principles of verbal messages, guidelines for using verbal messages effectively, principles of nonverbal communication, channels of nonverbal communications, nonverbal communication competence.

Interpersonal relationship states, movement among the states, relationship theories, relationship communication, principles of interpersonal conflict, conflict management stages, conflict management strategies

Meaning, need and types of teams, states of team development, characteristics of team, roles of team members, team problem solving, creating a performing team, interpersonal communication and team.

●        Vandemark, J. A. F., & Leth, P. C. (1977). Interpersonal Communication. Cummings Publ. Co.

●        Hamilton, V. (2017). Interpersonal Communication. Cognella Academic Publishing.

Floyd, K. (2021). Interpersonal Communication. McGraw-Hill Education

CIA 2 10 Marks             - Collage

CIA 3 20 Marks             - Role Play (Movie Making)

CIA 4 10 Marks             - Case Study

CIA 5 20 Marks             - Management Games

CIA 6 10 Marks             - Class Participation

CIA 7 20 Marks                            - Written Exam

Entrepreneurship is not just about start-ups: it is a topic that is rapidly growing in importance in government policy and in the behaviour of established firms. The course provides students with an understanding of the role and personality of the entrepreneur, and a range of skills aimed at successful planning of entrepreneurial ventures. Material covered includes fostering creativity and open-mindedness, knowledge acquisition and management, innovation systems, screening and evaluating new venture concepts, market evaluation and developing a marketing plan, legal Issues Including intellectual property, preparation of venture budgets, and raising finance. The major piece of assessment is the writing of a comprehensive business plan for a new venture.

Evolution, Characteristics, Nature of Entrepreneurship, Types, Functions of Entrepreneur, Distinction between an Entrepreneur and a Manager, Concept, Growth of Entrepreneurship in India, Role of Entrepreneurship in Economic Development, Emerging trends of contemporary entrepreneurship – Information and Communication Technology (ICT), Globalisation, changing demands, unemployment, changing demographics, Institutional support, ease of entry in the informal sector

Steps in the Entrepreneurial Process: Generating Ideas, Opportunity Identification, Business concepts, Businessconcepts,Resources(Financial,PhysicalandHuman), Implementing and managing the venture, Harvesting the venture, Design Thinking, Systems Thinking, Agile thinking and Lean thinking Blue Ocean Strategy, Role and relevance of mentors, Incubation cell, Methods of brainstorming ideas.

Creativity, Principles of creativity, Source of New Idea, Ideas into Opportunities. CreativeProblemSolving:Heuristics,Brainstorming,Synectics, ValueAnalysisInnovationandEntrepreneurship: Profits and Innovation, Principles of Innovation, Disruptive, Incrementaland Open innovations, Nurturing and Managing Innovation, Globalization, Concept andModelsofInnovation, MethodsofprotectingInnovationandcreativity,SignificanceofIntellectualPropertyRights,Patents & Copy right, Business Model Canvas, and Lean Management. 

EssentialsofBusinessOwnership:Typesofventures,RiskandBenefits,LegalandRegulatoryFramework,EthicsandSocialResponsibility,MarketResearch(ventureopportunityscreening), Feasibility Analysis, Introduction to the Business Plan, Developing the BusinessModel for starting a new venture, E-Commerce and Growing the Venture: The Internet andits impact on venture development

Approaches to E-Commerce, Strategies for E-CommerceSuccess,The nature of international entrepreneurship and their importance

Different sources of financing for start-ups, stages of financing involve in start-ups, advantages and disadvantages of the different sources of financing, Mezzanine finance, Specific financial assistance from government and financial institutions to promote entrepreneurship, Venture Valuation Methods

CIA I (b) Video Content Creation

CIA II Case Study Analysis

CIA III (a) Multiple Choice Questions(MCQ)

CIA III (b) Business Plan Creation + VIVA

CIA I (a): Week 1 & 2: MCQ (5 Marks)

Google Form/Google Classroom based Quiz consisting of MCQs to test the basic concepts relating to Unit 1 and 2. The date of examination is on or before 05-08-2023.  This would be an individual assessment with a set of 10 questions, 5 each from unit 1 and 2.  The details of this assignment, and the penalties for not attending shall be posted in the Google Classroom.

CIA I (b) Preparing a video interview of an Entrepreneur (Individual Assignment) 10 marks

Every student shall identify an entrepreneur and prepare a 15 minutes video interview on them.  Orientation about the video preparation shall be given by the respective faculty in the first week of the semester itself. Later a Google spreadsheet of students list shall be sent to the students.  Within a week the students need to enter the name of the entrepreneurs identified so as to avoid repetition in their selections and start preparing the interview. Once the entrepreneur is finalized, an orientation about plagiarism policies shall be given by the faculty.  The last date of the video submission is 10-08-2023, before 06:00 PM.  Inability to submit the video on or before the due date should be priorly intimated to the faculty.  Any delay in submission without prior consent or approval shall lead to a penalty of marking the student ZERO in this component. 

The video shall be assessed based on the following rubrics. Report submitted will be valued for 10 marks.

More details of the report:

1. The video should include genesis, growth, management contributions, challenges, how they overcome, achievements, major entrepreneurship inferences.
2. References and sources should be mentioned as per APA 6^th Edition, towards the end of the video.
3. The video interview should be a minimum of 15 minutes.
4. Last date for submission 10^th August 2023, late submission within two days of the scheduled date, will carry a penalty deduction of two marks. 

CIA II - Case Study (15 marks)

Group of not more than six members in a team will be formed randomly in the class based on the subject teacher’s discretion. Each group shall gather content and solve the assigned case study and submit a written report of the same. Report shall include the introduction to the case, highlights and objectives, conceptual definitions, detailed analysis, findings and suggestion, conclusion.  Groups are free to use all authentic sources to gather information. Once the case study is finalized, an orientation about case analysis, report writing, and plagiarism policies shall be given by the faculty.  The last date of the case analysis report submission is 30-09-2022, before 06:00 PM.  The report can be supported with article reviews, statistical facts and examples and book references.

More Details of the Report:

1.      Case Study has to be based on growth of Entrepreneurship in India or Emerging trends of contemporary entrepreneurship.

2. References as per APA 6^th Edition, and Appendix.
3. Detailed analysis of the problem and alternatives available should form part of the report.
4. The written report should be a minimum of 6 pages.
5. Last date for submission 30^th September, 2023, late submission within two days of the scheduled date, will carry a penalty deduction of two marks. 

CIA III (a): Week 15 & 16: MCQ (5 Marks)

Google Form/Google Classroom based Quiz consisting of MCQs to test the basic concepts relating to Unit 1 and 2. The date of examination is on or before 02-11-2023.  This would be an individual assessment with a set of 10 questions, 5 each from Units 1 and 2.  The details of this assignment, and the penalties for not attending shall be posted in the Google Classroom.

CIA III (b) Business Plan and viva-voce (10 marks)

The same group allotted for Case Study report shall continue. Once the idea for the business plan is finalized, an orientation about various components of the business plan, report writing, and plagiarism policies shall be given by the faculty. However, every student shall contribute in the construction of a creative and technical business plan in detail consisting details from idea to implementation stage. The report will be valued for 10 marks by a panel of three external reviewers. The assessment criteria shall be discussed and finalized before the final submission and in consonance with the inputs and suggestions of the reviewers identified.  This criterion shall also be presented and discussed with the students prior to the final submission.  Though this is a group assignment, the assessment of the contribution of each student would be done individually.

More Details of the Report:

§  The report shall include details on value proposition, business and revenue model, sustainability

§  The written report should be a minimum of 10 pages.

§  References as per APA 6^th Edition, and Appendix.

Last date for submission 5^th November 2023, late submission within two days of the scheduled date, will carry a penalty deduction of two mark 

The course aims at enhancing their financial skills as well as training the students to be financial educators with family and friends. There is a need for students to effectively plan and monitor their spending. The course aims at effectively training students and equipping them with the knowledge and tools to manage their finances and also teach others the same.

Introduction, Evolution, Meaning and importance of -  Income, Expenses, Savings, Budget, Money, Currency, Bank account, savings investment, JAM-balance sheet – purpose features, format – Technology in finance – FinTech, TechFin, Regtech, sandox, Mobile-based Banking – post offices – Savings vs investments – Power of Compounding – risk and Return-Time Value of Money- Simple Interest-Compound Interest-

Introduction to Financial Planning - Analysing the resources of the person - Concepts in Financial Planning:The time value of money, Diversification - 'spreading risk', Investment Timing - Financial Products for Savers: Financial Products options for savers, personal budget – family budget – financial planning procedure.

Introduction and evolution of Banking – Banking in India – RBI – Role of RBI in India– Savings and Deposits – Deposits, Accounts, KYC,e/v KYC Types of Deposits - Saving Bank Accounts, Fixed Deposit Accounts, Recurring Deposit Account, Special Term Deposit Schemes, Loans and Types of loan advanced by Banks and Other secondary functions of Bank – PAN, NSDL: PAN, Meaning of Cheque and types of cheques – CTS_MICR-IFSC – e- Banking – ATM, Debit, Credit, Smart Card, UPI, e-Wallets, Payment Banks-NPCI: Products and role in regulating the online payments, CIBIL – Banking complaints and Banking Ombudsman. Mutual Funds_ Types of Mutual Funds-NAV. Digital Currency-Bitcoin- NFO

Post Office Savings Account(SB)​​​​​, National Savings Recurring Deposit Account (RD)​​, ​National Savings Time Deposit Account (TD), National Savings Monthly Income Account (MIS), Senior Citizens Savings Scheme Account (SCSS)​, Public Provident Fund Account (PPF)​, Sukanya Samriddhi Account (SSA)​, National Savings Certificates (VIIIth Issue) (NSC), Kisan Vikas Patra (KVP), PM CARES for Children Scheme, 2021, Interest rates (New)​, How to avail services, Schedule of Fee – IPBS – KYC. Employees Provident Fund (EPF) - Public Provident Fund (PPF), Superannuation Fund, Gratuity, Other Pension Plan, and Post-retire Counselling-National Pension Scheme(NPS)

Life Insurance Policies: Life Insurance, Term Life Insurance, Pension Policies, ULIP, Health Insurance, Endowment Policies, Property Insurance: Policies offered by various general insurance companies. Post office life Insurance Schemes: Postal Life Insurance and Rural Postal Life Insurance (PLI/RPLI). Housing Loans: Institutions providing housing loans, loans under Pradhan Mantri Awas Yojana – Rural and Urban-Atal Pension Yojana (APS),

1. Mittra, S., Rai, S. K., Sahu, A. P., & Starn, H. J. (2015). Financial Planning. New Delhi: Sage Publications India Pvt. Ltd.
2. https://rbidocs.rbi.org.in/rdocs/content/pdfs/GUIDE310113_F.pdf

CIA2  25 marks 

ESE  50 marks 

This course provides the knowledge base for understanding the workings of Excel. The primary objective of the course is to familiarize the students with the basics of Microsoft excel. The course introduces the students to financial analysis. Further, the course also deals with the practical application of Microsoft Excel in day-to-day business activities. As a prerequisite, the students should have basic knowledge of computers and MS Office.

Understanding the concept of a spreadsheet - Identifying the components of a spreadsheet

Navigating the Excel interface – Comparison of various version of Microsoft excel - Creating a new spreadsheet- Entering data into cells - Formatting data (fonts, colors, borders) - Adjusting column width and row height - Merging and splitting cells - Basic Excel functions: Structure of an excel function, functions such as SUM (), MIN (), MAX (), AVERAGE (), COUNT (), AUTOSUM, AUTOFILL. Working with an Excel List: Understanding Excel List Structure, Sorting a List Using Single Level Sort, Sorting a List Using Multi-Level Sorts, Using Custom Sorts in an Excel List, Filter an Excel List Using the AutoFilter, Creating Subtotals in a List, Format a List as a Table, Using Conditional Formatting to Find Duplicates, Removing Duplicates.

Excel Data Validation: Understanding the Need for Data Validation, Creating a Validation. List, Adding a Custom Validation Error, Dynamic Formulas by Using Validation Techniques – Protecting range, formula, entire workbook – inserting header and footer

Understanding Excel PivotTables, Creating an Excel PivotTable, Modifying Excel PivotTable Calculations, Grouping PivotTable Data, Formatting PivotTable Data, Drilling Down into PivotTable Data, Creating Pivot Charts, Filtering PivotTable Data, Filtering with the Slicer Tool

Conditional Functions: Working with Excel Name Ranges, Using Excel's IF () Function, Nesting Functions, Using Excel's COUNTIF () Function, Using Excel's SUMIF () Function, Using Excel's IFERROR () Function. Working with Large Sets of Excel Data: Using the Freeze Panes Tool, Grouping Data (Columns and/or Rows), Consolidating Data from Multiple Worksheets. Printing of excel worksheet – alignment, printing of selection, range, entire workbook – mail merge using excel

Excel's Lookup Functions: Using Excel's VLOOKUP() Function, Using Excel's HLOOKUP() Function, Using Excel's INDEX() and MATCH() Functions. Excel's Text-Based Functions: Using Excel's functions such as LEFT(), RIGHT() and MID(), LEN(), SEARCH(), CONCATENATE(). Time value of money - present value of money - capital budgeting, Net present value, Internal rate of return. Statistical function - Introduction to macros. Creation of simple macro functions

Excel 2010 Formulas, by Wiley Publishing, 2010 Edition.

This course covers the programming paradigms associated with Python. It provides a comprehensive understanding of Python data types, functions and modules with a focus on modular programming.

INTRODUCING PYTHON

Introduction, Python Fundamentals, Features of Python, Components of a Python Program, Understanding the interpreter.

Python basics:

Identifiers, Basic Types, Operators, Precedence and Associativity, Decision Control Structures, Looping Structures, Console input, output.

Practical Exercises:

1.Implement Basic data types, Control structures and operators.

2.Exercise on console input and output.

PYTHON DATA TYPES

Strings,Lists:Accessingelements,Basic List operations, Built-in methods

Tuples: working with elements, Basic Tuple operation, Tuple methods and Type of Tuples 

Sets: Definition, Set Elements, Built-in methods, basic set operations, Mathematical Set operation, Variety of Sets.

Dictionaries: Defining a dictionary, accessing elements, basic operations, methods.

COMPREHENSIONS and FUNCTIONS

 Comprehensions:ListComprehensions, Set Comprehension, Dictionary Comprehension.

Functions: Defining a function, Types of arguments, unpacking arguments.

Recursive functions.Main module, built-in, custommodules, importing a module.

Practical Exercises:

    1. Implement Tuples

    2. Implement Dictionary

    3. Implement Set

    4.ImplementList, Set and Dictionary Comprehensions

    5.Implement Recursive function

NUMPY 

Introduction to NumPy, Aggregations Computation on Arrays, Comparisons, Sorting Arrays.

PANDAS

Introduction to Pandas: Data indexing and Selection, Operating on Data, Handling Missing Data.

[1]Martin Brown, Python:The Complete Reference,     McGraw Hill Publications,4th Edition March 2018.

[2]Yashavant Kanetkar,Aditya Kanetkar, Let Us Python, BPB Publications ,4th Edition 2022.

[2]Zhang.Y      ,An      Introduction     to         Pythonand      Computer            Programming,Springer Publications,2015

The course –Market and Economy – covers the pertinent themes in both Microeconomics and Macroeconomics. It aims at providing a systematic introduction to mainstream approaches to the study of economics and enable students to understand the basic concepts of economic development.

Ten Principles of Economics, Market, People and Economy: How people make decisions, how people interact and how the economy as a whole works State and Economy, Models and Theories in Economics: Role of Assumptions and Economic Models, Wants and Resources, Problem of Choice, Production Possibility Frontier, Opportunity Costs

Law of demand, Reasons for the downward slope of the demand curve, Exceptions to the law; Changes in demand; Elasticity of Demand; Degrees of price elasticity with diagrams; Factors determining price elasticity, methods of measurement. Income elasticity demand; Cross elasticity demand, Laws of supply, Changes in supply- Consumers, Producers, and the Efficiency of the Markets: Consumer’s surplus (Marshall), Producer surplus and Market efficiency- Externalities and Market inefficiency; Market Equilibrium; Public goods and common resources.

The consumption decision - budget constraint, consumption and income/price changes, demand for all other goods and price changes; description of preferences (representing preferences with indifference curves); properties of indifference curves; consumer‘s optimum choice; income and substitution effects; labour supply and savings decision - choice between leisure and consumption.

2.     Mankiw, N. G.  (2017). Principles of Microeconomics (8^th ed.). MA: Cengage Learning.

3.     Ahuja, H.L. (2016). Principles of Microeconomics. New Delhi: S. Chand

2.     Mankiw, N. G. (2011). Economics: Principles and Applications (10th ed.). MA: Cengage Learning.

English is a global language for business. Fluency and clarity are critical skills for business communication. This course is designed for students of Business Studies to build business contexts using the English language. The course introduces students to reading and understanding the significance of Business English. It also teaches the basics of written and oral communication along with the knowledge of English grammar and syntax and their application in day-to-day communicative needs

The course aims to:

Familiarise the students with the importance of intercultural communication to meet global needs.

Develop linguistic and communicative skills for academic advancement and employment opportunities in national and global markets.

Enhance students' skills to be effective communicators in the digitally interconnected world.

Make students understand the significance of professional ethics in business correspondence.

This unit discusses the importance of the English language in the business context. The unit introduces the students to the basics of the language and its communicative function to achieve national and global business goals. Respect for others (human value) in the communicative scenario is one of the concerns of this unit.

1. Language as a means of communication

2. Features of Professional Communication: Accuracy (Vocabulary), Fluency (Speed) and Effectiveness (Non-verbal Communication)

3. Levels of communication: Intrapersonal, Interpersonal, organizational and mass communication

4. Barriers to communication: i) Lisa Davis (1990). Where do We Stand? ii) Robert Levine (1997), Time Talks, with an Accent

This unit will introduce students to the structures of academic writing that will enhance their employability skills in global business scenarios. The unit will enable students to create essays through reading and writing. Students would be specifically trained about the structure of an essay, its components, locating the argument, constructing one, and using sources to substantiate claims and evidence. This unit focuses on written communication to ensure professional ethics in the business context.

A. The Writing Process

1. Assessing the writing situation

2. Exploring and planning

3. Drafting

4. Revising

5. Editing and proofreading

B. Structure of an essay: introduction, body, and conclusion

1. Introduction: Thesis Statement, Argument

2. Body: Claims, Evidence

3. Conclusion: Summary, major deduction, and final statement

4. Referencing in an essay

This unit will introduce students to business communication skills as a form of writing. Writing for business purposes is one of the required employability skills needed in a global professional setting. Students will learn the importance of inclusive communication to understand the human values of interlocutors in communication.

1. Mechanics of Note-Making: Topicalisation, Schematising, Reduction Devices, Methods of Sequencing

2. Written Documentation: Letter Writing, Memo, Report, Proposal

3. E-mail Communication: Characteristics of the successful E-mail message; Formatting E-mail message; Standard E-mail Practices, E-mail Writing Strategies

4. Case Studies on communication barriers

Gardener, Peter. S. New Direction: Reading, Writing and Critical Thinking. Cambridge University Press, 2009.

Mukhopadhyay, Lina et al. Polyskills: A Course in Communication Skills and Life Skills. Foundation, 2012.

Raman, M. and Sangeeta Sharma. Professional Communication. Oxford University Press, 2017.

Rizvi, M. Ashraf. Effective Technical Communication. McGraw Hill Education, 2015.

Sen, Sanghita, et al. Communicative English 1. Cambridge University Press India Pvt Ltd, 2015.

McCarter, Sam, Norman Whitby. Writing Skills. Macmillan India, 2009.

Reinders, H, Marilyn L., and Linh Phung. Studying in English: Strategies for Success in Higher Education. Macmillan Education, 2017.

Robert, Barraas. Students Must Write. London: Routledge, 2006.

The present decline in environmental quality calls for a stricter enforcement of laws relating to protection of environment. The objective of this course is to give an insight into various legislations that has been enacted in our country for protection of environment and also to create awareness among the citizens of the country about the duties cast on them under various legislations in relation to protection of environment.

Course Objectives:

• To impart an in-depth knowledge of environmental legislations to students from diverse backgrounds.
• To interpret, analyse and make a critique of the legislations and Case laws relating to environment
• To provide a brief understanding of various developments that has taken place at international level to check various environmental harms.

INTRODUCTION

INDIAN CONSTITUTION AND ENVIRONMENT

JUDICIAL REMEDIES AND PROCEDURES AVAILABLE FOR ABATEMENT OF ENVIRONMENTAL POLLUTION

ENVIRONMENT (PROTECTION) ACT, 1986

ENVIRONMENT (PROTECTION) ACT, 1986

WATER (PREVENTION AND CONTROL OF POLLUTION) ACT 1974

FORESTS AND CONSERVATION LAWS

 WILD LIFE PROTECTION AND THE LAW

INTERNATIONAL DEVELOPMENTS FOR PROTECTION OF ENVIRONMENT

MCQ exam: 50 Marks

This course, thus, has been specifically designed for the non-law people. It aims to address the linkages between the corporate and the human rights in the form of CSR. It critically analyses one significant question – whether the issues of human rights should be addressed by the corporate sector mandatorily or voluntarily, in different social contexts? The strengths and weaknesses of the CSR initiatives in India and other countries are analysed. Also, the international commitments, with special reference to the role of United Nations are seen.

Course Objectives: Corporate Social Responsibility or CSR, as it is popularly referred to, is a combination of ethical, philanthropic, legal and economic responsibilities of a corporate organization towards the social transformation by addressing the social issues in collaboration with Government and NGOs. The corporate entities are more into profit making business and in this race, they often forget that their activities are causing harm to and not protecting the environment as well as human rights of the people.

Meaning and origin of CSR; Meaning of human rights; Linkage between human rights and CSR

CSR by companies in India affecting human rights; CSR and the provisions of the Companies Bill, 2012; CSR by companies in other countries affecting human rights

United Nations commitments on CSR relating to human rights; other international commitments on CSR affecting human rights

Strengths and weakness of CSR in terms of promotion of human rights in India as well as globally

Suggestions to improve upon the weaknesses of the CSR for the protection of human rights

"Business and Human Rights: From Principles to Practice"-  Dorothée Baumann-Pauly and Justine Nolan, 1st edition, Routledge publication

"Corporate Social Responsibility: An Ethical Approach"- Mark S. Schwartz, 1st edition, Broadview Press

"The Responsibility to Protect: Human Rights and the New Global Moral Compact" by Ramesh Thakur and William Maley.

CIA 1 - 25 marks. 

CIA 2   - 25 Marks 

CIA 3 -  50 marks.

Students must bring their own sheets, stapler and necessary stationery with them on the date of the exam.

This course explores the intricate relationship between media and social movements, examining how media platforms and technologies have shaped the formation, mobilization, and impact of contemporary social movements. Through an interdisciplinary lens, students will analyze the role of media in fostering collective action, amplifying marginalized voices, and challenging power structures. They will critically examine various forms of media, including traditional news outlets, social media platforms, and alternative media, and investigate their influence on activism, protest, and social change. Drawing on case studies from around the world, students will gain insights into the complexities of media representation, framing, and manipulation, as well as strategies employed by social movements to harness media for their causes. By the end of the course, students will develop a nuanced understanding of the dynamic interplay between media and social movements in the contemporary global context.

This chapter defines the symbiotic relationship between media and society. Though the relevance of contemporary media activism has its roots back over a half-century or more, they each have a unique essence in today’s emerging ‘global’ era. The initial restrictions on media activism have not altogether diminished but these restrictions have been transformed by the ever-expanding possibilities of connection and coordination. Media activism today emerges as a global phenomenon in a newer form that involves synchronized protests worldwide for global inclusive justice involving diverse lengths of movements. In this increasingly globalization of mass media be it television, press or digital media, the information flow of ideas is gigantic marked by the proliferation of the internet offering newer means of opportunities and modes of direct communication to the social and political actors.

• Media and the Global Public Sphere
• Representation of Gender, Public Sphere, Ethnicity and Subaltern groups
• Ideology and Hegemony in Media
• Media and Globalization: Trends and Challenges.

In the first decade of the twenty-first century, global politics seem to be provoked due to the aggressive encounter between authoritative states and armed groups.The veil behind these conflicts consists of several kinds of actors at work in society all over the world. Forms of peaceful protests marked by social and political changes have permeated all spaces and spheres of social life across regions. Activism involves both local and international power structures and attempts to offer recourse to the politics of oppression.

Activist politics are spread across various forms of movements, networks, organizations and websites. They persuade ‘mainstream’ politics over significant global issues like trade, gender relations and the environment.  It is this relationship among actors, agency and structure that has been the focus of study of this chapter.

• Media as an Advocacy and Campaign Tool
• Global Activism and Activist Media 
• Use of Traditional/Folk Media for Advocacy/Campaigns
• Activism in the Print and Electronic Platforms 
• Activism in the Digital Space

We live in a period where politics is communication, be it politicians’ manifestos, pressure groups propaganda or peaceful protests - all make their attempts to gear their communication in reaching people as a mass. All political conflicts occur majorly within and through organized media of communication, but these are much more diverse than the term ‘mass media’ implies. Direct communication takes place from political actors to audiences in media that actors themselves define. It is indirect, when it travels through formal media institutions. In the twenty-first century, transformations of communications technology offer many radical new possibilities of communication between these varied forms of actors and the masses. The chapter undertakes all the diverse case studies in media activism in relation to democracy, corruption, gender equality, race, economic justice, and environmental issues.

• Arab Spring
• India Against Corruption
• #MeToo
• #BlackLivesMatter
• Occupy Wall Street
• Greta Thunberg
• Malala Yousafzai

• Planning, Scheduling, and Budgeting for Digital/Social Media Campaigns
• Networking for Social Media Campaigns
• Final Project and Presentation (Students will undertake a social media campaign on a local/regional social/development issue and present their work)

This course has been conceptualized in order to introduce the students to the study of international relations. It introduces students to major theoretical approaches to understand international politics and diplomacy.

 To introduce the students to:

●       The nature, scope and importance of International Relations/Politics

●       The basic concepts of International Relations such as Sovereignty, Security, balance of Power etc.

●       The contemporary global issues

International Relations: Meaning, nature and scope of international relations;

Key Concepts of International Relations: Sovereignty (territorial sovereignty), Balance of Power, National Power, Security and Globalization.

Theories of International Relations: Realism (Classical Realism and Neo-Realism), Liberalism (Neoliberalism), Constructivism.

First World War, Second World War: Causes and Consequences, dynamics of strategic interaction between the great powers including the alliances, Inter war period (multipolarity), the Cold War (bipolarity) and the post-Cold War period (unipolarity).

Power shifts in the post-Cold War international system, Great Powers: traditional and non-traditional security threats, Emergence of new powers (rise of China and India as a challenge to the west).

Environmental Issues, Terrorism, Human Security, Migration.

Goldstein, Joshua S, and Jon C. Pevehouse. (2012) International Relations. Boston: Pearson Longman.

Basu, Rumki. (2010) International Politics: Concepts, Theories and Issues. New Delhi: SAGE Publications.

H. Andrew, Ben Whitham (2011) Global Politics, Bloomsbury.

Ghai, K.K. (2005). International Relations: Theory and Practice of International Politics. New Delhi: Kalyani.

Carter, N. (2007) The Politics of Environment: Ideas, Activism, Policy. Cambridge: Cambridge University Press, pp. 13-81.

Waltz, K. (1979). Theory of International Politics. Illinois: Waveland Press (reissued 2010).

Morgenthau, Hans J. (1948) Politics Among Nations: The Struggle for Power and Peace. New York: A.A. Knopf.

This course will develop an understanding of how advertising affects the human mind by giving unique and valuable insight from the industry. The course will help in studying the relationship between advertising and human mind and also apply this learning to advertising strategy, positioning, brand, and marketing communications that prepare students for the competitive world of advertising and marketing.

Course objectives

This course aims to

• Introduce psychological perspectives of advertisements in real life situations. 
• Orient students towards the various functions and roles of cognitive, affective and behavioral responses in the field of advertisement.
• Help students to identify and apply the various theories and principles of advertisement psychology in the field of marketing.

Introduction to advertisements; Its objectives and importance; Types and forms of advertising; Effects of advertisements a psychological perspective; Classic and contemporary approaches of classifying advertisement effectiveness.

Influence of advertisements on buying behaviors; Dynamics of Attention,Comprehension,Reasoning for advertisements; Attitudes and attitude changes with the influence of advertisements;Principles of persuasion and attitude change; Achieving advertisement compliance without changing attitude.

Emergence of International Advertising; Advertising in Multicultural Environment; Ethics in Advertising; Integrated marketing communication and marketing mix.

Andrew,A.Mitchell.(1993).AdvertisingExposure,MemoryandChoice.LawrenceErlbaumAssociates.Hillsdale,NJ.

Linda,F.Alwitt & Andrew,A.Mitchell (1985).PsychologicalProcessesandAdvertising Effects:Theory,Research,andApplications. Lawrence Erlbaum Associates. Hillsdale, NJ. London.

Rolloph,M.E.&Miller,G.R.(Eds)(1980).Persuasion:NewDirectionsinTheoryandResearch.Sage.N.Y.

Eddie.M.Clark,Timothy.C.Brock,&DavidW.Stewart.(1994).Attention,AttitudeandAffectinResponsetoAdvertising.LawrenceErlbaumAssociates.Hillsdale,NJ.

This course is designed to build the logical thinking ability and to provide hands-on experience in solving statistical models using MS Excel with Problem based learning. To explore and visualize data using excel formulas and data analysis tool pack.

Introduction: File types - Spreadsheet structure - Menu bar - Quick access toolbar - Mini toolbar - Excel options - Formatting: Format painter - Font - Alignment - Number - Styles - Cells, Clear - Page layout - Symbols - Equation - Editing - Link - Filter - Charts - Formula Auditing - Overview of Excel tables and properties - Collecting sample data and arranging in definite format in Excel tables.

Importing data from different sources - text file - web page and XML file - Exporting data in different formats - text - csv - image -pdf etc - Creating database with the imported data - Data tools: text to column - identifying and removing duplicates - using format cell options - Application of functions - Concatenate - Upper - Lower - Trim - Repeat - Proper - Clean - Substitute - Convert - Left - Right - Mid - Len - Find - Exact - Replace - Text join - Value - Fixed etc.

Data analysis tool pack: measures of central tendency - dispersion - skewness - kurtosis - partition values - graphical and diagrammatic representation of data: histogram - bar diagram - charts - line graphs - Ogive - covariance - correlation - linear regression.

 2. Greg Harvey, Excel 2019 All-in-One For Dummies,for Dummies,US, 2018. 

Financial Management is an introductory core course that is offered with intent to equip the students with the basic knowledge of finance theory and its application to develop relevant financial strategies pertinent to profit-seeking organizations. The theme of financial management is structured around three decision making financial areas: Investment- long term as well as working capital, Financing and Dividend policy. This imbibes students with analytical and decision-making skills in managing finance through application of theoretical questions and practical problems.

Course Objectives: 

●      To understand the basics of finance function and the concepts of financial management

●      To apply the knowledge in taking finance decisions

●      To develop analytical skills to identify financial management problems and solve them.

●      To analyse the relationship among capital structure, cost of capital, dividend decisions, and value of the business.

To assess a firm’s requirement for long-term assets by applying capital budgeting techniques

Meaning of finance and financial management, Types of finance, Scope of financial management, Approaches to finance function relationship of finance with other business functions, Objectives of financial management – profit maximization and wealth maximization - merits and criticisms Financial decisions, Internal relation of financial decisions, Factors influencing financial decisions, Functional areas of financial management, Functions of a finance manager, Agency Cost, Definition of ethics and the importance of ethics in Finance.

Ownership securities – Equity shares, Preference shares, Deferred shares, No par stock/shares, Shares with differential rights, Sweat Equity Creditorship securities – Debentures – Zero coupon bonds, Zero interest bonds, Callable bonds, Deep discount bonds Internal financing or ploughing back of profit – factors affecting ploughing back of profits – merits and demerits Loan financing – short term and long term sources. Startup finance-Bootstrapping, Series Funding

Meaning of capitalization – Theories of capitalization – cost theory and earnings theory. Over capitalization and under capitalization (Theory) – causes – effects and remedies, Watered stock, Over trading and under trading. Meaning of capital structure and financial structure, principles of capital structure, Optimum Capital Structure, Determinants of capital structure, capital gearing-Theories of Capital structure, Effect of capital structure on EPS, EBIT-EPS Analysis, Point of indifference-Practical Problems

Meaning of cost of capital, significance of cost of capital, components of cost of capital – Computation of Cost of capital and Weighted Average Cost of Capital, CAPM-Practical Problems. Meaning of Leverage, Types of Leverages – operating, financial and combined leverage, risk and leverage – practical problems

Meaning of Capital Budgeting, Importance, Need, Time value of money-Present and Future Value (Simple Problems), Capital budgeting process, project appraisal by using traditional methods and modern methods, Practical problems on Payback Period, Net Present Value, Profitability Index, IRR and MIRR methods

Meaning, Kinds, Bonus shares – Merits and Demerits, Theories of dividend decisions, determinants of dividend policy decisions, Companies Act, 2013 and SEBI Guidelines on Dividend Distribution (Theory only)

Meaning of working capital, types of working capital, working capital cycle, adequate working capital, determinants of working capital, estimation of working capital-Practice problems. Management of cash. Management of inventory and debtors – Theory only

Brigham and Houston (2021), Fundamentals of Financial Management, Cengage Learning, 14 edition

CIA II- 50 Marks

CIA II- 20 Marks

ESE- 50 Marks

Attendance : 5 Marks

Marketing a particularly stimulating subject for learners, since its practical application is visible every day. Old rules of marketing are no longer useful to those who want to influence these new consumer’s choices. This course will lead the exploration of the leading edge of this paradigm shift that is now underway. This course introduces students to the concepts and processes of marketing and takes them deeper into the world of marketing.

Course Objectives: This course intends

• To explain fundamental concepts of marketing and their application to different markets.
• To give an understanding about marketing mix elements and strategies.
• To explain about consumers buying behavior.
• To critically examine and evaluate existing marketing strategies and tactics.
• To study the social responsibility and ethics of marketing.

Meaning and Definition of Marketing; Scope of marketing - What Is Marketing? What Is Marketed? Who Markets, Evolution of marketing - The Production Concept, The Product Concept, The Selling Concept, The Marketing Concept, The Holistic Marketing Concept; Core marketing concepts - Needs, Wants, and Demands, Target Markets, Positioning, and Segmentation, Offerings and Brands, Value and Satisfaction, Marketing Channels, Supply Chain, Competition Marketing Environment

Consumer behavior model (Black box) Factors affecting consumer Behavior, Types of Buying Decision Behavior, The Buyer Decision Process, The Business Buyer Decision Process, Institutional and Government Market. Segmentation, targeting and positioning for competitive advantage.

Setting Product Strategy: Product Classification, Product Levels, Product and Services Differentiation, New product development stages, categories of new product, reasons for launching new products and its failure. Product life cycle strategies and its extension, Ansoff’s Matrix, meaning of services, unique characteristics of services, 7Ps of service marketing, Service delivery process.

Competitive Dynamics: Competitive Strategies for Market, Other Competitive Strategies – Market Challenger Strategies Market Follower Strategies, Market Nicher Strategies.

Types of pricing, Pricing strategies: New product pricing strategies, Product mix pricing strategies, Price adjustment strategies, Price changes, Public policy and pricing.

Marketing channels, structure, types and criteria of selecting a channel, wholesaling, retailing, and physical distribution, Channel Management (Channel design and Channel Conflict)

Significance of Integrated Marketing communication, Advertising, sales promotion, personal selling and sales management.  Public and customer relations, direct and online marketing, multi-level marketing-the new marketing model. Other promotional strategies (Buzz Marketing, Stealth Marketing and Guerilla Marketing)

Sustainable Marketing, Social Criticisms of Marketing, Marketing’s Impact on Individual, Marketing’s Impact on Society as a Whole, Marketing’s Impact on Other Businesses, Actions to Promote Sustainable Marketing, Business Actions Toward Sustainable Marketing, Principles and Marketing Ethics.

CIA 2 - For 25 marks- Written exam for 50 marks, converted to 25 marks.

CIA 3 - For 20 Marks- Report Submission either individual of in group.

ESE- For 30 Marks- Written Exam conducted for 2 hours for 50 Marks converted to 30

Attendance percentage - carry a maximum of 5 Marks.

This project is an opportunity to students understand social issues and challenges around their society. A short term association of students with NGO’s help them to learn other side reality of society which enable them to consider social issues in their future corporate decision makings. This project facilitate the students to effectively  utilizing their skills and competences to contribute the people, community and society

Social Responsibility Project

•       A mail confirming the details-Name of the external guide, designation, email id, phone number, address to be sent to teacher.

•       A mail from the external guide must be sent to the teacher accepting your proposal to work with them and clearly mention your work, roles and responsibilities.

•       Team leaders to coordinate which teams go when and complete what task and inform the teacher about the same

•       A flow chart must be prepared by cluster coordinator showing each teams work to be completed and time line.

•       A log book must be maintained by each group mentioning the individual contribution and work completion on a daily basis

•       No more than 1 group from each cluster can go for project on any given day

•       Each student is expected to put in a 25 hrs work towards project they undertake. The burden of proof lies with each student.

•       Failure to report the day to day activities and update log book will lead to cancellation of project.

•       Sufficient documents shall be made available both to the faculty guide and mentor at the NGO, for the work completed.

•       It may consider  working with corporate foundations and in house CSA

•       It is the group’s responsibility to ensure that the mentor at the NGO is aware about these guidelines. 

•       Attendance shall be granted subject to confirmed participation by each student on a daily basis. NO attendance shall be given during class hours.

•        At the end of each day's work it is the responsibility of the team leader to coordinate with the faculty mentor and get attendance sorted for their team.  No white forms or note is issued by anybody for this purpose.

VIVA-VOCE (50 Marks): -Implementation

• Demonstrate awareness of social issues -20 marks

• Propose initiatives for future commitment -20 marks

• Summarise key facts with clarity- 10 marks

REPORT VALUATION (25 Marks) & RELECTIVE/FEEDBACK SESSIONS (25

Marks)

• Analyze stakeholder impact on social issues 10 marks

• Demonstrate clarity and coherence in writing – 10 marks

• Develop documents with appropriate structure and style- 5 marks

This course aims to deliver theoretical and practical exposure to Business Analytics and how it can be used to solve Analytical problems in Business. The course aims to provide the foundational concepts of Business Analytics and enable students to use those learnings and analytical models to analyse business decisions.

●      To relate the theoretical knowledge of business analytics with real-world data systems. 

●      To understand data management techniques to handle data for the decision-making process.

●      To analyse problems with the different tools and techniques for data-driven decisions

●      To appraise the different business analytics models to solve management problems

●   To design data-based solutions for different functional domains of business

Definition of Business Analytics-Impacts and Challenges-Evolution of Business Analytics-Types of Business Analytics-Data for Business Analytics-Problem solving with Business Analytics

Data Selection, classification, Reduction, Exploration, Preparation, Partition, Types of data, modifying data using Excel, Datasets and Databases – Using range names in Databases – Sorting, Pareto analysis, Filtering data, creating distribution from data, measures of location, variability, association, analyzing the distribution

Population and samples - Frequency distribution and Histogram – Percentiles and Quartiles – Cross tabulation – Descriptive statistical measures – Cluster analysis

Trendlines and Regression analysis, Simple Linear Regression, Least Square Method, Multiple Regression Model, Model fitting

Time Series Pattern, forecast, accuracy, moving averages, seasonality.

Problem formulation - payoff tables, decision trees; Decision analysis without probabilities: optimistic approach, conservative approach and mini-max regret approach; Decision analysis with probabilities: expected value approach, risk analysis and sensitivity analysis; Decision analysis with sample information - expected value of sample information and expected value of perfect information

Marketing – HR – Finance – Operations – Supply chain – Latest trends in analytics

2. Tanushri Banerjee and Arndam Banerjee (2019). Business Analytics: Text and Cases (1st ed.). Sage Publications.

Linear Equations and Straight Lines - Coordinate systems and Graphs, standard form, slope of a straight line, Linear Inequalities, Feasible set, Method of least squares.

Addition of matrices, System of linear equations, addition and multiplication of Matrices, Determinants, Inverse of a matrix by Gauss Jordan method.  Applications of matrices – Solution of a system of linear equations- Gauss elimination method.

Probability: sample space, classical definition, Addition and multiplication rules of probability. Independence of events, Discrete probability distributions – binomial and poisson distributions (theory only). Continuous probability distributions - Normal Distribution – properties, problems.

Limits, Differentiation, Second order derivatives,  Maxima and Minima, Revenue Function, Cost function,  Profit function.

1. Singh (2019), Business Mathematics– Himalaya Publications

The course provides an overview of Income-tax Law. The course intends to provide a basic understanding of various concepts under the taxation system in India. It familiarises students with the multiple heads of income, deductions under each head, deductions from gross total income and computation of Gross Total Income. The course provides basic knowledge on the calculation of the income of individuals and also gives an insight into the tax planning that arises to reduce tax liability.

Basic concepts: Assessment year, previous year, person, assessee, Income, charges on income, gross total income, capital and revenue receipts, and residential status.

Brief note /provisions on various heads/sources of Income-Income from Salary - Definition; Characteristics of Salary Income; Deduction from Gross Salary u/s 16 – Computation of income from salary. Income from House property - Computation of Income from Let-Out House Property, Income from Self Occupied House Property.

Business income, capital gains & income from other sources

Permissible deductions –under Chapter VI-A -Claim of Deductions under section 80 for Individual Assesses- 80C, 80D,80DD,80DDB, 80E, 80G

Computation of Tax liability for individuals – old and new regime, slab rates for different age groups, surcharge and cess rates.

Procedure for filing Tax Returns, types of returns, Requirement of PAN, form 16 and 16A, ITR -1 and ITR- 2

2. Dr.V.Rajesh Kumar and Dr.R.K.Sreekantha: Income Tax – I, Vittam Publications

3. Dr. Mehrotra and Dr. Goyal: Direct Taxes – Law and Practice, Sahitya Bhavan Publication

The course provides basic knowledge of investment alternatives available for individuals and outlines the functioning of primary and secondary markets. It also focuses on giving exposure to students on stock market trading and strategies.

Investment meaning- definitions- Investment v/s speculation- Investment process- investment categories- characteristics of investments- objectives of investments- types of investors- Hedging- Financial instruments – Risk and Return – Introduction to Portfolio Management

Indian Market-overview – players-participants and stock exchanges – Primary and Secondary market – SEBI and its functions - Functioning of stock exchange in India – stock market index

Terms relating to trading in cash market – stock market indices – stock symbols - Types of order – market order – limit order – stop loss order – stop limit order – trailing stop order - Method of placing an order- Inter day and intraday trading in cash market

EIC analysis- Economic analysis- tools for economic analysis- Industry analysis- standard industrial classification- tools for industry analysis- quantitative industry analysis- company analysis- tools for company analysis.

Meaning of Technical analysis and basic principles of technical analysis- Trends and Chart patterns -Eliot wave theory - Dow Theory, support and resistance level - different types of Charts - Mathematical indicators and Market indicators. Fundamental Vs technical analysis.

Introduction to Derivatives Trading – Terms relating to Derivatives – Types of Derivatives – Forward – Future – Option – Swap – Derivative markets in India – stock exchanges trading derivative instruments. 

CIA-2=25 Marks

CIA-3=30 Marks

Viav-Voce= 15 Marks

Attendance= 5 Marks

Total= 100 Marks

This course focuses on the importance of data visualization for business intelligence and decision making. The course provides a practical approach to assess and enhance the impact of visuals for the database/dataset and use  data visuals to convey distributions and relationships.To make students understand, how to compare and contrast performance measurement data using effective data visuals and also use construct effective data visuals to solve workplace problems.

Dashboard Basics: Introduction - What is Dashboard? - Uses of Dashboard - User Requirements - Assembling the Data - Worksheet Functions: Vloopup - Xlookup - Index and Match - Sum product Function - Tables. Pivot Table - Building the Table - Dashboard case studies.

Separating Data Layers - Working with External Data - Power Query vs Power Pivot - Text Files - Excel Files - Access Databases - SQL Server Database - Transforming Power in Query - Managing Columns and Rows - Transforming Columns.

Creating effective visualization - Driving Meaning with color - Focusing attention with Text - Non-Chart Visualization - Format - Date and Time Format - Icons - Sparklings.

Creating Infographics using shapes - Working with shapes - Framing with Data Shapes - Creating Charts with Shapes. Visualizing Performance Comparisons - Single Measurement.

Column Charts - Bullet Charts - XY charts - Bubble Charts - Dot Plot Charts - Pie Charts - Line Charts - Animated Charts - Chart Automation - Manipulating Chart Objects.

[2] Data Visualization in Excel: All Excel Charts and Graphs. United States: Packt Publishing, 2020 Academy, Start-Tech.

This course helps to understand the fundamental concepts, terminology and application of databases. This course gives knowledge of ER diagrams, Database normalization, relational databases and SQL commands.

Data- Database- Database management system- Characteristics of the  database  approach-  Role of Database administrators- Role of Database Designers- End Users- Advantages  of Using a DBMS and When not to use a DBMS-Database System Concepts and Architecture- Data Models- Categories of data models- Schemas- Instances- and  Database  states-  The  Three schema architecture- Data independence- DBMS Languages and Interfaces- Classification of Database Management Systems.

SQL data definition and data types- specifying constraints in SQL- SQL functions- Basic queries-Filtering data using where- Group by statements- DDL- DML- Retrieving data from multiple tables- Sub queries- Concept of a view in SQL.

Relational Algebra: Unary relational operations; Binary relational operations ; Examples of queries in relational algebra, Relational calculus: The Tuple relational calculus; The Domain relational calculus

Using  High   Level   Conceptual   Data   Models   for   Database   Design-    Example  Database applications-Entity types- Entity Sets-Attributes and Keys- Relationships- Relationship types- Roles and Structural constraints- Weak Entity Types- Drawing E- R Diagrams.

Functional dependencies and Normalization for Relational Databases-  Normalization  concepts- Normal forms-1NF- 2NF- 3NF- BCNF- 4NF-5NF.

Business perceives the world’s realities and formulates strategies to market products accordingly. This perception requires thought or thinking and an understanding of language to materialize business purposes.  The course comprises practicals such as responding to audio, visual and written prompts. The course contents are indicative of global trends in business communication as well as the significance of cross-cultural (national and regional ) communication strategies. 

This course aims to

1. Develop an organic sense of coherence between thought and writing.

2. Help students read, interpret and deploy different oral, written, and visual cues to effectively articulate, compose and create content for their professional requirements.

3. Equip the students with the cross-cutting issues of professional ethics and human values in business communication

 The unit provides basic concepts elucidating the significance of thinking and writing in the local and global business contexts. It also aims to equip the students with the necessary clarity on critical thinking and essential parameters of academic writing.

1. Gregory Crawford: “Writing as Thinking: Why Writing is Still a Critical Skill in Business”. Forbes 2021.

2. Bill Birchard: “The Science of Strong Business Writing”. Harvard Business Review, 2021.

3. Gina L Vallis: “Critical Thinking and Academic Writing”.

4. Rajeev Bhargava: "A Nation is a People in Conversation". 

This unit provides reading and writing exercises on reading and interpreting oral, written and visual texts on gender, environment and human values in business writing. This unit will facilitate students to be able to read, analyse and interpret written and visual fields. A wide range of data from the visual context including infographics, advertisements, films, documentaries, social media, fashion, among others will be used to train students to develop modes of critical, analytical and written skills to analyse and interpret the data. Social, political and cultural factors that determine the creation, dissemination and interpretation of visuals in our contemporary context. 

1. Marge Piercy: “Barbie Doll” 

2. LG television advertisement https://www.youtube.com/watch?v=Ai2vSAvIPZI /

3. Why Investing in Fast Food May Be a Good Thing by Amy Domini (Essay)

4. Heng’s Cartoon on India’s Mars Mission in New York Times (2014)

This unit will facilitate students to create meaningful, critically informed and culturally sensitive written/visual content that will aid in their business contexts. Employability skills like mind mapping techniques, advertisements, photo essays, documentaries, and other forms of visual infographics and vlogs will be facilitated as newer modes of engaging with business today. It also caters to cross-cutting issues like gender, human values and environmental concerns.

1. Gender sensitivity/inclusivity: Bhima Jewellery: Pure as Love

2. Human Values: Exposure: The Portrait of a Corporate Crime by Raghu Rai

3. Environmental Concerns: “A Fable for Tomorrow” from silent Spring by Racheal Carson

4. Professional Ethics: Screening of film Manjunath (2014) by Sandeep A. Varma

Bhargava, Rajeev. Between Hope and Despair: 100 Ethical Reflections in Contemporary India. Bloomsbury, 2022.

Butler, Grant. Think Write Grow: How to Become a Thought Leader and Build Your Business by Creating Exceptional Articles, Blogs, Speeches, Books and More. 2012

Anderson, Marilyn, et al. Critical Reasoning, Academic Writing and Presentation Skills. Delhi: Pearson, 2010.

Ramachandran V. S. “Seeing and Selection”. The Telltale Brain, W. W. Norton & Company, 2012.

Vallis. G. L. Reason to Write: Applying Critical Thinking to Academic Writing, Kona Publishing, 2010.

Indian mythologies have fascinated and captured the imagination of the mankind in general and the Indians in particular since time immemorial.In the recent past, there have emerged a generation of writers, who have begun refurnishing and repackaging the same age-old stories and the same age-old characters in their own ingenious way and have achieved remarkable success to capture and retain the imagination of the present, increasingly rational and tech-savvy, generation. The popularity and commercial success of their works is unprecedented in the Indian publishing history of fiction in English. This course will explore this vast corpus of retelling of mythical tales that have been able to create and propagate a sort of popular culture by adding a new dimension to the mythologies or, as some people argue, puranas. The objective of this course is to examine how Indian English writers in the 21st century have incorporated mythological elements and themes into their literary works. Through close reading and analysis, students will explore how authors have reimagined and recontextualized mythological narratives, characters, and symbols to address contemporary social, political, and cultural issues.

This module attempts to introduce students to the fundamental ideas, key concepts, basic

issues, nomenclature and pioneers of mythology studies. It will critically engage with

the idea of  myths and their development as a genre in the 21st century Indian English literature.Introduction to the concepts of myth, mythology, mythopoeia, retelling, Archetypes, Narrative forms.

This unit will explore the vast corpus of retellings of  Hindu mythology. It will primarily focus on the aspect of re-narrating/re-making of the traditional narrative in a way to retain the imagination of the present, increasingly rational and tech-savvy generation. This unit will enable students to identify and understand the recent motifs in the select texts which make this genre of retelling a success.

This unit will focus on the gynocentric retelling of the mythical stories. It will study the dynamic shift of the story telling to a female perspective and will enable students to understand the politics of gender involved in the plot. This unit will critically examine select texts with female protagonists narrating the tales of men.

This unit will examine select texts which retell the stories of mythology from the perspective of the antihero. It will also help students to understand the theme of postmodernism in the retellings where the characters from the periphery voices out their side of the story.

The final will explore the vast tapestry of audio-visual elements of mythical retelling like graphic novels, movies, games and digital art. Moreover, this unit will make an attempt to identify the evolution of mythology through diverse mediums.

Frye, Northrop. “Myth, Fiction, and Displacement.” The MIT Press on behalf of American Presenting the Past.” The Feminist Reader: Essays in Gender and the Politics of Literary Criticism. Ed. Catherine Belsey and Jane Moore.

Academy of Arts and Sciences 90.3(1961): JSTOR. Web.8 Dec.2017. Girard, Rene. “Violence and Representation in the Mythical Text.” MLN 92.5 (1977): 922-944.JSTOR. Web. 15 Mar. 2011.

Karve, Irawati.Yuganta: The End of an Epoch. Mumbai: Orient Blackswan, 2008. Print.

Miller, J.Hillis. “Narrative.” Critical Terms for Literary Study. Ed. Frank Lentricchia and Thomas McLaughlin. Chicago: U of Chicago P, 1995. 66-79. Print. Mukherjee, Meenakshi. “Epic and Novel in India.” The Novel: Volume 1 History, Geography and Culture. Ed. Franco Moretti. Princeton: Princeton UP, 2006. 596-631. Print.

Dowson,Jhon. A Classical Dictionary of Hindu Mythology and Religion, Geography, History and literature, London: Turner & Co 1888.Print

Jacqueline SutherenHirst. Myth and History, in “Themes and Issues in Hinduism” Edi Paul Bowen ,Cassell, New York. 1998.

Mehrotra. Arvin Krishna. Concise History of Indian literature in English. Delhi: permanent black 2010.Print

Iyengar, K.R.S., Indian Writing in English, New Delhi: Sterling Publishers,1985.

CIA II- 10 marks (Submission)

CIA III- 25 marks (Presentation and Submission)

Attendance- 5 marks

 It is a solitary principle of industrial relations that a happy and content labourer is an indispensable asset for any employer. However, labourers have not received their due on account of historical wrongs, and in this era of a market economy, labourers do not seem to get the minimum standards of social security. As a result, industrial peace and harmony have remained a distant dream.

Hence, constant efforts are being made by the governments to ameliorate the working conditions of labour in order to ensure minimum welfare for the workers.

Introduction: nature and meaning; Licensing of contractors; Regulation and abolition of Contract Labour

Meaning and nature of social security; Public assistance v. Public insurance; Constitutional foundations and the role of ILO

Introduction; Manufacturing and hazardous processes; Health, safety and welfare in factories; Working hours and employment of young persons

Introduction; Employment of or work by women; Right to payment of maternity benefit; Dismissal and deduction of wages

Introduction; Important definitions; ESI Corporation; Various benefits

IPR have assumed increased significance in global trade. Over the last two decades IPR protection has expanded in an unprecedented pace resulting in economic growth. Understating IPR legal regime is vital for protecting innovation and creation. This course aims at providing basic working knowledge in the area of intellectual property and examines, analyzes and studies the remarkable subject of International Intellectual Property Law and how to enforce trademarks, patents and copyrights beyond national boundaries. Special emphasis will be placed on international standards for intellectual property and its implementation, application and practices in national jurisdictions. In addition the course covers the differences and similarities between the diverse national intellectual property systems.

Concept of Property, Nature and philosophy of Intellectual property, Evolution of IP law in India and implications of TRIPS, Types of IP

Copyright basics, Neighboring rights and digital copyright, Protection and remedies for infringement.

Patents – evolution, Criteria for Patentability, rights of patentee and application
for international patent under PCT

Trademark, service mark, registration, renewal and enforcement, passing off,
Geographical indications

Trade secrets, common law protection , TRIPS obligation

Industrial designs, Plant varieties, rights of indigenous people , Biological diversity

1. V.J. Taraporevala’s, Law of  Intellectual Property, Thomson Reuters, Third Edition, 2019.

2. Elizabeth Verkey, Intellectual Property, Eastern Book Company,  2015.

3. V.K. Ahuja, Intellectual Property Rights in India, Second Edition, 2015

List of Cases

1.Biswanath Prasad Radhey Shyam v. Hindustan Metal Industries (1979) 2 SCC 511; AIR 1982 SC 1444.

2. Novartis AG v. Union of India

3. Bayer Corporation v. Union of India (2013)

4.R. G. Anand v. Deluxe Films

5.Amarnath Sehgal v. Union of India (moral rights)

6. Durga Dutt Sharma v. Navartana Pharmaceutical

7. Yahoo Inc. v. Akash Arora

2.Legislative History of development of Patent Law in India, https://www.youtube.com/watch?v=yiqb_eLYc74

3.Video on ‘Evergreening of Patents’ https://youtu.be/bdzUMaxZt3g?feature=shared

4.Profiteering by Big Pharma at the cost of the lives of the poor, https://youtu.be/-z_W3yRA9I8?feature=shared

5.Copyright Amendment Bill, 2013, https://youtu.be/Kw8F7DHlBJo?feature=shared

List of Articles:

1. Sell, Susan. "Intellectual property and public policy in historical perspective: contestation and settlement." Loy. LAL Rev. 38 (2004): 267.

2. Odell, John S., and Susan K. Sell. "Reframing the issue: the WTO coalition on intellectual property and public health, 2001." Negotiating trade: Developing countries in the WTO and NAFTA 85 (2006): 96.

3. Kitching, John, and Robert Blackburn. "Intellectual property management in the small and medium enterprise (SME)." Journal of small business and enterprise development 5.4 (1998): 327-335.

4. Hughes, Justin. "The philosophy of intellectual property." Geo. LJ 77 (1988): 287.

5. Boldrin, Michele, and David Levine. "The case against intellectual property." American Economic Review 92.2 (2002): 209-212.

6. Drahos, Peter. A philosophy of intellectual property. Routledge, 2016.

Course Description

This hands-on course introduces students to the fundamentals of digital media production, providing them with the skills and knowledge needed to create compelling content in various digital formats. Through practical exercises and projects, students will learn the essentials of pre-production, production, and post-production processes in the digital media landscape. They will explore techniques for capturing and editing audio and video, designing graphics, and creating engaging multimedia content. The course will also examine the influence of digital media on society, including its impact on culture, communication, and storytelling. By the end of the course, students will be proficient in producing professional-quality digital media projects and will have a critical understanding of the broader implications of digital media production.

Course Objectives:
1. Design impactful stories using effective structures, engaging visuals, and multimedia elements, tailored to specific platforms and audiences.
2. Get hands-on experience with audio/video recording and editing software, graphic design principles, and popular digital media platforms to produce effective storytelling projects.
3. Evaluate digital storytelling projects, identify effective techniques, and analyze the broader impact of digital media on communication and society.
4. Utilize various storytelling methods, collaborate effectively in teams, and communicate creative vision through presentations and project critiques.
5. Apply digital media skills to various platforms and emerging technologies, adapting your approach to diverse audiences and storytelling goals.

Exploring the evolving landscape of digital media: a catalyst for social change, a platform for self-expression, and a driver of new economic models.

Exploring the art of digital storytelling and its diverse forms.

How digital media sparks social change, ignites global movements, and amplifies the power of collective action and cultural transformation.

This topic delves into the key stages of this journey, equipping students with the knowledge and skills to navigate the dynamic world of digital content creation.

This crucial topic delves into the complexities of responsible content creation, addressing issues such as:

• Copyright and intellectual property: Understanding ownership rights and respecting creative boundaries in the digital realm.
• Privacy and data protection: Balancing transparency with safeguarding personal information in a data-driven world.
• Representation and bias: Critically examining how digital media portrays diverse identities and challenging harmful stereotypes.
• Misinformation and manipulation: Recognizing the ethics of information sharing and navigating the challenges of fake news and online manipulation.
• Accessibility and inclusivity: Creating content that is accessible to all and promoting fair representation in the digital sphere.

The topic elaborates on the different stages of production for digital media, i.e., pre production, production and post production.

The students will learn how to ideate, develop it into a concept for the visual media and inculcate the art of storytelling within it.

Students will learn about the art and science of scriptwrtiting and storyboarding. Words for scripts and Visual frames for storyboards. This will help them develop a visual aptitude and evolve them into budding media artists.

Managing a production is an integral part of any media project. This topic will entail the hows and whys of the project and will train them in the art of multitasking; and balancing the creative and commercial pursuits of the production.

In this topic, students will get acquainted with audio recording, editing and related skills.

This topic will acquaint the students on the basics of camera, its operations, lightting, video shotting and editing techniques. This will enable thier inner creative to manifest their vision on screen.

The topic is about graphic designing and its basics. Students will give form and shape to their creative thinking and complete assignments relevant to the industry.

Graphics are integral as well as supportive in all kinds of media content. This will teach the students on how to create and place graphics in their media projects.

This topic will enable students to delve into the basics of animation and will give them tools to tell their stories, narratives and ideas.

Digital media has primarily been commercialized. This has brought up the need for measuing costs, profits and budgets. This topic will teach them how to plan and budget their projects, leading better outcomes.

Students will learn how to finalise content and present it. They will also learn relevance of time, channel and audience for their produced content.